Tel Aviv

One of our main objectives is to connect the Swiss and Israeli start-up and innovation ecosystems. And to make it worth people’s time. My team and I see it as a playground where there is no set playbook for our work. Our approach is all about people and making meaningful connections between them. No doubt, this is easier said than done.

We believe the best way to make people’s time worthwhile is to learn from each other by sharing experiences, meeting each other openly, and spending time together. We call this an “entrepreneur first”-approach, where we strive to create the most significant return on investment for each activity or program we run, which is people’s time.