Swissnex in San Francisco

Artificial intelligence (AI) is transforming how we live, work, and create—nowhere more so than here in the Bay Area, where many leading AI companies are headquartered. I can’t think of a better place to ask the hard questions that are forming in the back of our minds as our new reality unfolds: What does generative AI mean for art, creative professions, and, the people working in the creative industry?

Last year, we explored these questions with partners from Switzerland and the U.S., hosting events, exhibitions, and discussions. The answers weren’t simple. While some see AI as a collaborator, opening new possibilities, others fear a future that feels stale and boring. Both views hold truth, but the real challenge lies in exploring the space between.

Our journey to understand humanity’s place in an AI-driven world is just beginning. As we continue, we’ll examine how the binary precision of machines contrasts with the nuance of the human experience. This conversation is far from over—stay tuned.